Greek Mythology in Advertisement

Greek Mythology is something that has followed us all the way into the present and Pontikis says that, "It is particularly shown in advertisement". There are hundreds of companies, groups and corporations that take their name, logo or theme from ancient Greek mythology. For instance Amazon, which is a huge on-line bookstore, actually means a race of warrior women and Nike relates to a winged goddess of Victory, who can run and fly at great speed. A couple of others include companies like Olympus, (a name of a popular camera and photographic technology company) which is the home of the Olympian gods and Medusa (a name of a cement company) which is actually a terrible monster whose glance could petrify you.
I thought this article was pretty insightful. Once again, I have never actually taken into account how much Greek mythology is used and seen and day to day life. It has really never hit me how much advertisements use Greek mythology or even that they use them at all. I guess it’s just something that I always overlooked. What’s even neater is that the Greek mythology being used is even connected and has relevance to the product being sold or the company’s duties. I think of it as pretty clever and witty actually. Now, I’m not going to be able to look at a name of something without trying to make connections to Greek mythology.

Pontikis, Nick. "Mythology in Modern Business." Myth Man persona. (1995): 2. Print.